The people of Taiwan and China are joining forces to fight a typical opponent: food security failures. The catalyst? A surprise viral video shot on a trip bus completefilled with mainland travelers in Taiwan.
The video shows a female triptourist guide prompting the passengersone of whom obviously took the videoto boycott the products of Tingyi Cayman Islands Holding Corp., which makes the popular Master Kong sauces and instantaneous noodles, and had profits of $400 million in 2014.
Exactly what does a Taiwanese trip guide leader have versus Chinas biggest food and beverage maker? Its Taipei-based moms and dad business, Ting Hsin International Group. In 2014 Taiwans health ministry found that Ting Hsin had actually for years been cutting expenses by blending lard implied for animal feed into the cooking-oil products (paywall) it offers to customers.
The discovery triggered an outcry among Taiwanese customers. Wei Ying-chun, among the key executives involved, was detained last October on charges of fraud and breaching trust. District attorneys sought a 30-year jail sentence (previously this year he was launched on bail).